If you’ve ever tried a wellbeing resource and then watched it disappear into the drawer with lost chargers and old batteries, you’re not alone. Families told us this all the time. Life gets busy. Emotions get big. And most tools just don’t survive the ups and downs of real family life.
That’s why we made The Feelings Kit.
We put real families first. Our focus is on practical tools that work on real‑life days, not trends, not picture‑perfect parenting, not things that look good online but fall apart the moment your child actually needs them.
We’ve spent years working with children and families in therapy rooms, classrooms, and homes. We’ve seen what helps and what gathers dust. We’ve seen the gaps, the frustrations, and the moments where something should help… but doesn’t.
We build with all of that in mind.
Our characters are more than cute illustrations. They’re friendly guides designed to grow with your child and make feelings easier to understand. And everything we create is made for parents and children to use together in the tiny, everyday moments when emotional learning really happens.
Our goal is simple: tools that grow with your child, fit into family life, and feel good to use. By listening to families and building alongside them, we’re creating resources that are practical, playful, and genuinely helpful, the kind you’ll actually reach for, not hide in a drawer.
So how did it all start?
Well… we met at school, started dating, and went to university together. We studied psychology, then children’s mental health, and then business. For the last eight years, we’ve worked in therapeutic settings, classrooms and family homes. We listened closely to parents, teachers, and colleagues, and the message was always the same:
Emotional learning starts at home, but most resources don’t fit real family life.
They’re too clinical, too complicated, or too fragile for the chaos of everyday routines.
We wanted to make something different. Something small and useful. Something that fits into the five minutes you actually have between the school run and dinner.
Why We Started With Just Coping Cards
We have big plans, but we wanted to start small, with something families told us was letting them down.
Coping cards were the resource we heard the most complaints about, and honestly, we felt the same. They were meant to help in the moment, yet so many were confusing, flimsy, oh and full of long breathing exercises that children didn’t want to try when they were already upset. When emotions are high, kids don’t want a worksheet. They want something simple that actually helps.
So instead of giving up on coping cards, we stripped them right back to their purpose and rebuilt them so they work for real families.
But we didn’t stop at making better cards.
We built a whole system around them, with clear prompts children can follow, gentle goal‑setting to keep them motivated, and five simple card categories grounded in theory. We created a thorough but easy‑to‑understand guide for caregivers. We added tiny activities that help turn one moment into a habit. And each time your child meets the same emotion, they can do it with a little more confidence.
So what started as one tool became the beginning of The Feelings Kit.
That’s why the Anger and Anxiety Kits are our first products. They’re small, yes, but they show exactly what we want to build: taking familiar resources, removing the confusion, and redesigning them into practical, durable systems that fit real family life. Tools your child will feel excited to use, not embarrassed by.
From Our Kitchen Table to Your Home
But we’re just getting started, and we’d love you with us from the beginning. If you want simple ideas to use at home, updates as we grow, and early access to new tools, join our founding community. Our newsletter is the easiest way to stay close to what we’re building and help shape what comes next.
And if you’re a parent, teacher, or practitioner who wants to be part of the work we’re doing, send us an email at hello@thefeelingskit.com. We’d genuinely love to hear your voice.
We’re building something small but meaningful. If you want to raise children who are braver with their feelings, kinder to themselves, and more confident asking for help, we’d love to walk that path with you. Try the kit. Share a tiny win. Stay close as we grow.
Together, we can make emotional learning a natural part of everyday family life, one small tool at a time.
See you soon, Caitlin & Jake.
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